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2019

Айдентика для форуму Нова Генерація

Розробка логотипа та айдентики присвячені 140-ій річниці з дня народження Казиміра Малевича

Type Design

Art Direction

Branding & Identity

Client   / 

M17 Contemporary Art Centre

The visual concept of the image is a modern, abstract design heavily inspired by the Suprematist art movement pioneered by Kazimir Malevich, whose 140th birthday anniversary the forum is celebrating.

The design uses bold, flat geometric shapes, including rectangles, circles, and crosses, arranged in dynamic compositions.

It features a high-contrast, bold color palette with primary colors (red, blue, yellow) and stark black and white elements.

Text is integrated into the visual elements, often overlapping or oriented vertically, contributing to the overall abstract and dynamic composition.

The style directly references Malevich's work, such as "Black Square" and other Suprematist compositions, creating a strong thematic link between the art movement and the forum's branding.

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