Brand Identity for HeForShe Arts week 2020

In 2019, the Ukrainian Institute and UN Women Ukraine established the Women In Arts Award to support and promote the professional advancement of Ukrainian women in the field of art at national and international levels, as well as to address gender stereotypes and eliminate inequalities. An awarding ceremony is held annually in March within the global HeForShe Arts Week.

Key factors for selecting winners include professional achievements, reputation, innovative artistic methods, as well as national or international recognition. The Expert Council and the Expert Jury include a gender-balanced set of experts in respective fields of art, representing governmental bodies as well as independent institutions.

Each category’s winner is awarded a statuette called “Hands”, created specially for the Women in Arts Award by artist Maria Kulikovska. The statuette features intertwined female hands which, according to the artist, symbolize support and protection, as well as cooperation between women which often remains unnoticed.

Team:
Maxim Zoloyedov - Creative Director;
Olga Andrieieva - Design&Art Direction;